LEGO Brand Retail (US)

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It is the LEGO® philosophy that ‘good quality play’ enriches a child’s life – and lays the foundation for later adult life. We believe that play is a key element in children’s growth and development and stimulates the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development through play.

True to its motto ‘Only the best is good enough’, the LEGO Group has been emphasising the importance of high quality since 1932.